Postcard Comp

 Red Cross. The gift that keeps giving:

This was one of those just playing around things that turned into a good idea. I started with a classic white Christmas background, but it's just not Christmas without a snowman or two. After working out the layout and orientation with thumbnails, I began to illustrate my snowmen interacting with each other. Showing the older snowmen passing on this gift of life (a shiny new top hat), an idea which tugs at the heartstrings of us all. Now if I just wanted a really nice Christmas card I could have stop there.
 

I wanted to see if I could push this forward into a useable advertising piece. This is the moment where you as the artist have to use your sight beyond sight to find the best fit. So I ask myself, “How will this piece be used?” (“OK, maybe as a postcard.”) I ask myself, ” What it going to say?” (“Hi we like Christmas, how about you? No, maybe they’re asking for something. It has got to be money.”) Final I ask myself,” Who’s using it? Who’s ask’s for money around Christmas time?” (“March of Dimes, Salvation Army and Red Cross.”) Well bingo Red Cross fits and it would be a great way to give back. As someone who’s been helped by their blood drives, I felt a need to support this mission.
 

To top it all off I used the idea of placing a variety of children’s images and stories on the back of the cards to show how the Red Cross has helped them. This would give the viewer a reason to keep and/or pass on these treasures.
  The challenge was to keep both sides of the postcard dominant, so that one side does not overpower the other.
  Now we all know the best snowman of all is Frosty The Snowman. I mean he’s got snowman in his name-- need I say anything more?